少ない端末に直接入れたい場合は、XCODEを使う方法もあるよと指摘
The App Store is a great way to reach hundreds of millions of people around the world.
If you build an app that you just want to show to family and friends, the App Store isn’t the best way to do that.
の後の、次の文章が変更になりましました。
OLD
Consider Ad Hoc distribution or the Enterprise Program.
NEW
Consider using Xcode to install your app on a device for free or use Ad Hoc distribution available to Apple Developer Program members.